Areas of expertise
I help product organisations unlock the performance that their talented people are already capable of delivering.
- Strategy that exists but hasn't translated into clear goals or investment priorities
- Teams structured around functions rather than the most important opportunities
- Planning and review processes that consume time without improving decisions
- Unclear responsibilities and decision rights that slow execution and create friction
- Product leaders who aren't yet making full use of data, experimentation or AI
- Executives receiving activity updates instead of clear recommendations on performance and trade-offs
I work with leadership teams to sharpen direction and make the practical operating changes that allow focus, faster decisions and greater impact.
About Me
I work with product organisations that have talented people but are not operating as effectively as they should. I help leadership teams clarify strategy, set goals, structure teams around the right opportunities, and build planning and decision-making processes that actually work.
My background spans Meta and Contentsquare, where I operated across complex, high-stakes environments at scale. The change I deliver is lasting clarity - on direction, investment priorities, and how work gets done. Teams align around outcomes rather than activity. Leaders make faster, better-evidenced decisions. Organisations stop adding headcount to solve problems they can solve through focus and smarter operating models.
At Meta, my work contributed to roughly 42mn USD in annual revenue growth and 10mn USD in savings. At Contentsquare, I redesigned an analytics function to support three times as many product teams without growing the team.