JJ

JJ Jung

Helping creative teams navigate AI adoption to unlock next-gen content strategies that drive real impact
NextGen Creative & Strategist | Lead Content Consultant (AI Creative) at WPP Production

Areas of expertise

I help creative teams and brands harness AI to produce work that is faster, sharper, and built for what comes next.

  • Creative output that feels generic or fails to cut through in a crowded market
  • Campaigns that cannot scale without sacrificing quality or brand integrity
  • Teams unsure how to integrate new creative possibilities without losing their edge
  • Briefs that take too long to move from idea to execution
  • Creative talent struggling to stay relevant as the industry shifts around them

I work with teams to find the right balance between human creativity and AI capability, turning uncertainty into a genuine competitive advantage.

About Me

I am JJ, Lead Content Consultant specialising in AI Creative at WPP's NextGen Creative division.

I work at the intersection of artificial intelligence and brand storytelling, helping teams build content strategies that are faster, smarter, and built for the future. I help creators, marketers, and founders cut through the noise around AI and turn it into a practical creative advantage.

Whether you are starting from scratch or scaling an existing workflow, I show you exactly how to integrate AI tools without losing your creative voice.

My work sits inside one of the world's largest creative networks, giving me direct exposure to how top-tier brands are already using AI to stay ahead. If you want real-world insight - not theory - you are in the right place.

Available for project-based work, ongoing retainers, fractional roles, and on-call advisory

Details

Years of Experience

15 Years

Country

United Kingdom

Qualification
Bachelor’s Degree, English Language and Literature, General King's College London 2020 - 2021
Social Links

  • Guiding Creative Teams Through AI Adoption

    Specializes in helping creative professionals integrate AI tools into existing workflows.

  • Developing Next-Gen Content Strategies

    Designs forward-looking content frameworks that align AI capabilities with team goals.

  • Driving Measurable Impact for Creative Organizations

    Focused on delivering real, tangible results from AI-enabled content transformations.

Specialties and Expertise

Areas of Expertise

Marketing

AI & Data Consulting

Training

Specialties

Content strategy Editorial planning Copywriting Long-form content creation Prompt engineering Prompt library development Build content strategy Optimise blog content Design LLM workflows Define prompt patterns

Common Questions

I help creative teams cut through the noise around AI adoption and turn it into a real content strategy advantage — not just experimentation for its own sake, but changes that drive measurable impact.

This is a good fit for creative directors, content leads, and marketing teams who know AI is reshaping their industry but aren't sure how to adopt it in a way that's practical, sustainable, and aligned with their brand.

A clearer picture of where AI fits into your content workflow, which opportunities to prioritize, and a strategy you can actually execute — without losing the creative quality your audience expects.

We dig into where your team currently stands with AI, what's blocking progress, and whether there's a meaningful opportunity I can help you move on. No pitch — just an honest conversation about fit.

I work as a strategic thought partner — helping teams assess their current approach, identify high-leverage opportunities, and build a roadmap for AI adoption that serves their content goals rather than complicates them.