Areas of expertise
I help small businesses become the name that AI assistants and search engines actually recommend when their customers come looking.
- Businesses that are invisible in AI-generated answers from ChatGPT, Perplexity, and Google
- Websites that lack the clarity and structure needed to earn trust from both algorithms and people
- Companies losing enquiries to competitors who are better represented in AI tools
- Online presence that sends mixed signals, making it hard for any system to confidently cite you
- Sites that get traffic but fail to convert it into real business
I work with you to build something credible and well-structured enough that both Google and AI tools recommend you - and that compounds over time.
About Me
I help small businesses get recommended by AI tools like ChatGPT, Perplexity, and Google AI - not just ranked on Google.
When your customers stop typing into a search box and start asking an AI assistant instead, I make sure your business is the name that comes back.
I work in English and French, and I cover the full picture: LLM visibility, structured content, and practical SEO, all reinforcing each other.
The shift I deliver is from invisible to named. Clients see more impressions, more visitors, and more enquiries - typically within three months as Google reindexes and the AI tools catch up. Two sites I optimised this year are already being recommended by LLMs and tracking measurable growth.
I have ranked my own businesses on Google page one for competitive Cambridge terms for years, held a Three Best Rated photographer title in Cambridge for eleven years, and have practised web strategy since 1998.