Georgina

Georgina Tarrant

Helping organisations turn information overload into clear, actionable insights for smarter decisions
Data Scientist at University of Surrey

Areas of expertise

I help organisations turn overwhelming volumes of complex, fragmented information into clear evidence that drives better decisions.

  • Research data that lacks structure and cannot be acted on
  • Stakeholder feedback and social signals that go unanalysed
  • Knowledge scattered across teams with no coherent system
  • Search and discovery processes that bury the insights people need
  • Strategic decisions being made without a reliable evidence base

I work with organisations to bring rigour and clarity to their information so the right people get the right insight at the right time.

About Me

I am Georgina, a data scientist and insight specialist with 20+ years of experience helping organisations make sense of complex, fragmented information.

My work spans social listening, AI and ML exploration, research data, search systems and knowledge management - most recently as part of Surrey DataHub, a University of Surrey research group applying data science to real-world animal health challenges.

I turn information overload into clear, structured evidence. Whether you are dealing with unstructured stakeholder feedback, sprawling research data or hard-to-navigate knowledge systems, I help you cut through the noise and reach decisions you can act on with confidence. My credibility is demonstrated, not claimed.

I am a published researcher, a Pulsar Advisory Council member, and recognised as a top-tier "Cosmic" expert user for advanced social listening and digital insight - a distinction awarded to a small group of practitioners globally.

Available for one-off sessions, project-based work, workshops or group sessions, and assessments or evaluations

Send Me a Message
Intro Call

30 minutes

A quick introductory call to discuss your needs and see if we're a good fit to work together. No commitment required.

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Details

Years of Experience

24 Years

Country

United Kingdom

Qualifications
Professional Development Herschel Grammar School 1991 - 1997
Professional Development Eton Wick CE Combined School 1984 - 1991
MCLIP CILIP, the library and information association 2013 - 2013
Social Links

  • Recognised as Top-Tier Social Listening Expert

    Named Pulsar Advisory Council member and "Cosmic" expert user, their highest platform distinction.

  • Published Researcher Applying AI to Real-World Insight

    Peer-reviewed work combining social listening, AI and qualitative analysis to study stakeholder decision-making.

  • 20+ Years Turning Information Overload Into Decisions

    Two decades helping organisations structure complex data into clear, evidence-based strategic insights.

Specialties and Expertise

Areas of Expertise

AI & Data Consulting

Analytics

Strategy

Specialties

Dashboard creation Data storytelling Data cleaning and organisation Exploratory data analysis Analyse market trends Size market opportunity Synthesise findings Present insights Assess analytics maturity Define analytics roadmap

Sessions

Intro Call

A quick introductory call to discuss your needs and see if we're a good fit to work together. No commitment required.

30 min
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Common Questions

I work with organisations that are drowning in data, research, or stakeholder feedback but struggling to extract what actually matters. That includes research teams, product and strategy functions, and knowledge-driven organisations where better information use directly improves decisions.

I help clients make sense of complex, fragmented, or unstructured information. Whether it's social listening data, research outputs, or knowledge systems that aren't working, I turn the noise into clear evidence that supports smarter decisions.

Clarity. Messy, overwhelming information becomes structured insight you can act on. Clients leave with a clearer picture of their audiences, their data, and what it means for their products, services, or strategy.

Engagements are scoped around the specific problem, whether that's a diagnostic of your current information landscape, hands-on analysis, or advisory support to build internal capability. The focus is always on producing insight that is immediately useful.

I bring 20 years of applied experience across social listening, knowledge management, search and research analysis, recognised at the top tier of platforms like Pulsar. I am also a published researcher, so I understand both the rigour required and the practical constraints organisations face.