Craig

Craig Fletcher

Helping fast-growing founders solve operational chaos to scale from £1M to £10M with systems that stick
Founder & Principal Consultant @ Wicked Sick | Executive Team, Growth Hacking at Wiz Media

Areas of expertise

I help operationally stuck founders navigate the chaos that success creates when infrastructure hasn't caught up to growth.

You're scaling fast but everything's breaking, and the playbook that got you to £1m won't get you to £10m. Common challenges include trying to push change onto people instead of building conditions where change happens naturally, treating leadership as a personality trait rather than a designable system, and attempting to fix everything simultaneously instead of finding one focused way in.

I help you stop working harder and start working at the right level of the problem. This involves reframing execution challenges as design problems, building your confidence to operate at the next level, and creating systems that scale with your ambitions rather than against them.

About Me

I'm Craig, founder of Wicked Sick, where I help operationally stuck founders who are growing fast but breaking under their own success. I built Multiplay from zero to a £20m exit over 18 years bootstrapped, no outside investment and created the UK's largest gaming festival along the way.

Now I work with ~100 companies in my investment portfolio, bringing that same operator perspective to founders hitting the messy middle of scale. You come to me when your infrastructure hasn't caught up to your growth and everything's on fire. What typically starts as "give us some general advice" turns into me running whatever's actually broken accounts, IT, hiring, systems. I help you retire the playbook that got you to £1m and design for the £10m you're becoming.

We stop pushing change and start building conditions where it happens naturally.

Available for project-based work, ongoing retainers, fractional roles, and on-call advisory

Send Me a Message
Intro Call

30 minutes

A quick introductory call to discuss your needs and see if we're a good fit to work together. No commitment required.

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Details

Years of Experience

10 Years

Country

United Kingdom

Social Links

  • Wiz Media at Wiz Media

    Following the departure of the co-founder and prior CEO from the business, I stepped up to take o...

  • Founded and scaled Multiplay to £20M exit

    Bootstrapped gaming company from zero to LSE-listed acquisition over 18 years

  • Founder & Principal Consultant at Wicked Sick

    Professional experience in Wicked Sick

Specialties and Expertise

Areas of Expertise

Advisory

Coaching

Strategy

Specialties

Leadership development Decision-making coaching Confidence coaching Executive presence coaching Define vision Assess business models Align leadership Clarify founder goals Prioritise founder focus Support decision making

Sessions

Intro Call

A quick introductory call to discuss your needs and see if we're a good fit to work together. No commitment required.

30 min
Book Now

Common Questions

I help fast-growing founders who've hit operational chaos between £1M and £10M revenue. The systems that got them to £1M are breaking, everything feels like it's on fire, and they need someone who's already navigated this exact transition to build infrastructure that actually sticks.

This works for founders who are operationally stuck despite strong growth. You're probably doing £2-5M revenue, your team is growing fast, and you're spending more time firefighting than leading. You need execution, not just advice, from someone who's built and scaled companies through this exact phase.

You'll stop pushing change onto people and start building conditions where change happens naturally. You'll get focused execution instead of scattered priorities, systems that scale with your growth, and the confidence to operate at the next level. The shift is from working harder to working at the right level of the problem.

We'll map out what's actually broken versus what feels urgent, identify the real bottlenecks in your operations, and determine if this is a systems problem I can solve or something else entirely. Most importantly, we'll see if there's a fit between what you need and what I actually deliver.

Engagements usually start as "give us some general advice" but quickly become hands-on execution on whatever's actually on fire—accounts, IT, hiring, policies, systems. I work as your operational spearhead until you have the infrastructure and confidence to scale without me.