Areas of expertise
I help senior leaders and policy makers cut through the complexity of digital and AI adoption. I focus on:
- Strategies that are disconnected from how the organisation actually operates
- Uncertainty about where AI and digital tools will drive real impact
- Scaling digital programmes without losing momentum or coherence
- Policies and regulations that are misaligned with operational realities
- Leadership decisions that lack the insight needed to accelerate transformation
I work with decision makers to sharpen their thinking, connect strategy to action, and turn digital investment into measurable outcomes.
About Me
I advise senior leaders, policymakers, and decision-makers on digital technology strategy, AI adoption, and business transformation.
My work helps organisations cut through the complexity of scaling AI and digital tools - turning unclear priorities into focused, high-impact action.
Clients leave with a sharper approach to accelerating digital adoption, stronger returns on their technology spend, and strategies that connect directly to how their organisation actually operates. I bridge the gap between policy, regulation, and real-world execution.
I bring 30 years of industry experience in high-tech development and adoption, backed by academic rigour as a Professor in Digital Economy at the University of Exeter Business School and a former Fellow at the Alan Turing Institute. That combination of boardroom experience and research depth is what sets my advice apart.