Carl

Carl Phillips

Helping B2B businesses generate more leads and revenue through pragmatic digital marketing strategies that actually work
Managing Director at The PMC

Areas of expertise

I help B2B founders and marketing leaders who know they should be generating more leads and revenue but aren't sure what's holding them back.

  • A website that attracts visitors but fails to convert them
  • Lead generation activity that produces inconsistent results
  • A marketing strategy that lacks measurable commercial impact
  • Disconnection between sales and marketing
  • Unclear messaging that fails to resonate with the right buyers

I work with businesses to cut through the noise, identify what's actually blocking growth, and build a pragmatic approach that delivers real, sustainable results.

About Me

I am Carl, MD of The PMC - a digital consultancy focused on pragmatic and sustainable growth.

I work with B2B businesses that need lead generation that actually converts, marketing strategy that makes sense, and websites built to perform from day one.

I help clients move from guesswork to growth. The businesses I work with see a measurable rise in leads, revenue and sales - not vanity metrics, but the numbers that matter to owners and directors who need results.

My work has earned an Awwwards nomination, and I hold Google Partner status. As a credibility marker I am most proud of - a UX test I ran for CarFinance247 that increased their monthly revenue by 300,000 GBP. That result is the standard I bring to every engagement.

Available for project-based work, ongoing retainers, fractional roles, and on-call advisory

0161 327 4525
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Intro Call

30 minutes

A quick introductory call to discuss your needs and see if we're a good fit to work together. No commitment required.

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Details

Level of Experience

Founder

Years of Experience

16 Years

Country

United Kingdom

Language

English

Website

https://thepmc.agency

Qualification
Bachelor of Arts (B.A.), Photography University of Leeds 2010 - 2012
Social Links

  • Managing Director at The PMC

    Professional experience in The PMC

  • UX Test Drove £300K Monthly Revenue Uplift

    A single UX optimisation for CarFinance247 increased their monthly revenue by £300,000.

  • Awwwards Nomination & Google Partner Status

    Recognised for design excellence and certified as a trusted Google Partner agency.

Specialties and Expertise

Areas of Expertise

Marketing

Sales & Revenue

Strategy

Specialties

Lead generation strategy Marketing funnel design Conversion rate optimisation Landing page optimisation A/B testing setup Campaign planning and execution GTM planning ICP definition Positioning refresh Define sales model

Sessions

Intro Call

A quick introductory call to discuss your needs and see if we're a good fit to work together. No commitment required.

30 min
Book Now

Common Questions

I help B2B businesses that are struggling to generate consistent leads and revenue through their digital presence. Whether the issue is a underperforming website, a lack of clear marketing strategy, or a pipeline that simply isn't converting, I identify what's broken and fix it with pragmatic solutions that deliver measurable results.

This is a good fit for B2B founders and marketing leaders who want more leads and revenue, not more theory. If you need a website that actually performs, a strategy grounded in real data, or someone who has done this across multiple industries at a serious level, we're likely a strong match.

A clear rise in leads, sales, and revenue. The work I do is tied to real commercial outcomes, not vanity metrics. A UX strategy I ran for CarFinance247 increased their monthly revenue by £300,000, which is the standard I hold myself to.

We assess where you are, where you want to be, and what's standing in the way. I'll ask direct questions about your current marketing, your lead generation, and your website performance so we can quickly identify the highest-leverage problems to solve.

I focus on what actually works, not trends or overcomplicated frameworks. As a Google Partner with an Awwwards-nominated background, I combine strong strategic thinking with deep practical knowledge across UX, lead generation, and B2B marketing to build strategies you can execute with confidence.